Explore the programs and courses offered by Doctoral Program in Commercial Sciences "Marketing"
Browse Programs Admission InformationDomain : SECG
Major : Commercial Sciences
The integration of artificial intelligence has become a strategic lever in the field of marketing. It offers new perspectives for data analysis, optimization of managerial decisions, and understanding organizational behaviors, particularly in marketing. It also facilitates academic research and helps in better understanding market dynamics and the business world.
As part of this doctoral training, core courses include the use of ICT, documentary monitoring, and bibliographic research. Doctoral students also take courses in English language and philosophy, alongside training in research methodology. Modules on innovation management, entrepreneurship, and territorial branding complete this foundational training.
The doctoral program addresses advanced topics such as digital marketing, artificial intelligence, and design thinking applied to marketing innovation. It also covers territorial branding to strengthen the image of regions. Modules on strategic monitoring, business intelligence, and SIM/CRM enhance the analytical approach. Sustainable marketing and data ethics also occupy a central place. The overall goal is to train researchers capable of analyzing the complex challenges of contemporary marketing.