Master's Degree in Hotel and Tourism Marketing

The tourism service sector is considered one of the most important sources of investment and economic development worldwide, and particularly in Algeria. given the existing capabilities. This is due to its significant contribution to the national income and the provision of job opportunities. Therefore, it was crucial to focus efforts on this sector and its development. To this end, the establishment of an academic Master's program in Hotel and tourism marketing was proposed to train students or qualified personnel to meet the demands of the labor market in this sector.