Tourism and hotel marketing

This specialization aims to train specialists in the field of tourism, with a focus on developing all the scientific and technical knowledge required in the tourism sector. The first framework covers tourism marketing, including tourist destinations, various types of reception facilities, and an introduction to the various players in the tourism sector in general, taking into account the various other variables of the tourism environment and how to deal with them. The second framework enables students to acquire scientific and legal knowledge that they can use in the practice of tourism activities. At the internal level of the institution, this is achieved through the subject of inspection techniques, as well as addressing the marketing aspect, which is considered one of the most important elements in any institution. At the external level of the institution, this specialization enables students to learn about the mechanisms of marketing and promotional transactions from an economic perspective. and promotional transactions from an economic perspective.